Initial inquiry
Share the business context, current marketing work, and the result that needs to improve.
Process
A structured path from audit to monthly improvement.
The process keeps scope clear, work visible, and decisions tied to the business goal.
Engagement flow
Seven steps, from first inquiry to review rhythm.
Each step creates a tangible output, so the business always knows what was learned, what is being built, and what happens next.
Presence audit
Review the website, search presence, content, ads, reputation signals, and lead path.
Priority map
Define the first operating cycle around the highest-value improvements.
Asset build
Create or refine pages, messaging, content briefs, local listings, and campaign materials.
Campaign launch
Coordinate timing, channel setup, creative, and follow-up expectations.
Monthly scorecard
Review traffic, inquiries, campaign signals, and customer path friction.
Next action list
Convert findings into the next month's adjustments, launches, and tests.
Outputs
What a client should expect to receive.
Audit notes
Concise findings across web, search, offers, and customer path.
Campaign calendar
Planned actions, owners, deadlines, and review points.
Asset library
Copy, page outlines, briefs, email text, and ad concepts.
Scorecard
Readable performance indicators and recommended next actions.